Antipodium is a London-based, contemporary women’s fashion brand with a sophisticated aesthetic built from a confident simplicity and capricious nature that is unapologetically addictive - much like the label’s wearers.
Worn by a fashion and art crew comprising editors and stylists, artists, DJs, photographers and the odd Texan heiress; Antipodium enjoys a loyal following who embrace it as their unofficial uniform. Their individuality helps inspire Finch’s designs and the label has struck a chord with style obsessives with a sense of cool (and of course, humour) the world over. It’s little wonder that high profile fans of the brand include Alexa Chung, Carey Mulligan, Beth Ditto, Susie Bubble, Edie Campbell, Pixie Geldof, Poppy Delevigne and Lauren Laverne.
Founded by Ashe Peacock, Antipodium was originally established as a boutique and PR and wholesale agency representing top Antipodean brands. Joined later by Geoffrey J. Finch (now the brand's Creative Director), they spotted a gap in the market for design-led basics and a one-off capsule collection was created to sit alongside other talent in the store. These wardrobe staples quickly became wardrobe must-haves and with encouragement from Liberty and British Vogue the pair decided it was time to get serious. Their debut collection was launched at London Fashion Week in September 2006.
Company Information:ANTIPODIUM LTD
7 Winkley Street
VAT Registration Number: 815510260
Registered Office address as above.